• Developed and executed content marketing strategies targeting nonprofits and NGOs looking for a SaaS fundraising and finance platform, resulting in increased lead generation and audience engagement.
  • Consistent growth in SaaS revenue over 2021-2024.
    • In Q2 2024, Sylogist reported a 17% Y/Y increase in SaaS revenue.
    • In Q3 2024, Sylogist reported a 13% Y/Y increase of SaaS ARR.
• Created go to marketing strategies and annual content calendars that included high-quality blogs, thought leadership articles, e-guides, infographics, product videos, and webinars to support demand generation efforts.
  • Content piece in top 10 visited in 2023 on Nonprofit Tech for Good with over 9,300 views.
  • Multiple blog content pieces consistently in top 10 most visited pages on the Sylogist website.
  • 2024 Content Series 
• Managed marketing automation tools, including Microsoft Dynamics 365 and ClickDimensions, to optimize lead targeting and segmentation.
• Directed paid advertising campaigns on Google Ads and LinkedIn, leveraging Propensity and ZoomInfo to drive audience acquisition and engagement.
• Worked with the investor relations team to create annual and quarterly branded presentations and disseminate all investor resources via the Sylogist website.
• Spearheaded a company-wide branding, including a rebranding initiative in 2023, uniting multiple products under a cohesive brand identity:
  • Designed new logos, brand visual identity, internal and external brand guidelines, templates, and branded graphics.
  • Led website redesigns including migration from Wix to WordPress using the Elementor theme.
  • Created process for branding new acquired products including: MISSION CRM (now SylogistMission CRM), Serenic Navigator (now SylogistMission ERP), and more.

Created updated logos, icon, and branded graphics for digital and print use
Ongoing site management on WordPress using Flatsome theme

• Lead company-wide efforts to update and streamline the FrontStream website using HubSpot CMS to improve usability, enhance branding, build deeper content with product messaging, improve SEO, and create customized landing pages for marketing campaigns.
• Designed and executed all net-new multi-channel marketing campaigns using Pardot and Salesforce, Google Ads, LinkedIn and Facebook advertising driving lead generation and engagement.
• Managed all social media channels and created new branded content to ensure cohesive messaging and branding across platforms.
• Implemented a monthly internal newsletter featuring marketing updates, product news, and staff highlights to improve internal communication and alignment.

Led content marketing by updating existing infographics and e-guides to match new brand messaging and visual identity, created a digital resource library, created new e-guides focused on digital fundraising and online auctions, wrote in-depth case studies that highlighted product features with real examples from customers, and developed charitable giving market reports.

• Led special event planning, sponsorships, and peer-to-peer fundraising events.
• Created content for social media, email campaigns, and newsletters to engage donors and volunteers.

Corporate sponsorships, peer-to-peer fundraising, volunteer supervision
Website design; email and social media campaigns

Corporate sponsorships and peer-to-peer fundraising
Intern and volunteer recruitment and supervisior

Auctions, P2P and third-party fundraising, and sponsorships
Website, email, social media, e-newsletter, and printed event yearbook design