Social Media
& Paid Ads
Graphic design and content creation for use on social media and in paid marketing campaigns
Modern & Responsive Design
Michelle has extensive experience in designing compelling graphics and creating engaging content tailored for social media platforms, including LinkedIn, Twitter/X, Instagram, and Facebook.
Her expertise lies in crafting visually appealing designs that align with brand identity and resonate with diverse audiences. She has a proven track record of enhancing social media engagement through innovative visuals, strategic content planning, and staying attuned to the latest trends across platforms. Michelle’s ability to adapt designs to meet platform-specific requirements ensures a consistent and impactful digital presence.
Modern & Responsive Design
Michelle has extensive experience in designing compelling graphics and creating engaging content tailored for social media platforms, including LinkedIn, Twitter/X, Instagram, and Facebook.
Her expertise lies in crafting visually appealing designs that align with brand identity and resonate with diverse audiences. She has a proven track record of enhancing social media engagement through innovative visuals, strategic content planning, and staying attuned to the latest trends across platforms. Michelle’s ability to adapt designs to meet platform-specific requirements ensures a consistent and impactful digital presence.
Sylogist Empower Your Mission Campaign
As part of her role as Digital Marketing Manager at Sylogist, Michelle created numerous omni channel campaigns. She completed market research, wrote copy, created blogs, infographics, and e-guides, prepared-go-to market plans, designed assets for digital ads and print media, and developed website landing pages.
As part of the Sylogist company-wide rebranding that Michelle headed, she created an omni channel campaign that leveraged existing and new content and focused on lead generation. The secondary aim was to promote new branding for multiple products under one cohesive brand identity. The campaign targeted nonprofit organizations and aimed to increase awareness and adoption of our software solutions and created new propsects for the business development and sales teams.
The campaign included:
- Email Marketing: Personalized email sequences introducing the new brand and its benefits.
- Social Media: A mix of organic and paid campaigns on LinkedIn and Google Ads to engage the target audience and amplify reach.
- Website Redesign: A complete overhaul of the Sylogist website, including new landing pages optimized for lead generation.
- Content Marketing: Blogs, e-guides, and infographics highlighting Sylogist’s expertise and the advantages of our solutions.
- Webinars and Events: Interactive webinars showcasing our new branding and product features, with live Q&A sessions.
Digital Ads & Marketing Campaigns
Email Campaigns & Templates
Examples of email templates, wireframes, and graphics created for Sylogist
Wireframes created for rebrand at Sylogist with sub-branding based on target market
Email templates created for new Sylogist branded aimed at target markets
Graphics created for email templates above
