Brand Work
Building Corporate & Personal Brands
Personal branding helps individuals define their unique identity, articulate their value, and build trust with their audience, while corporate branding shapes how a business is perceived, creating a cohesive identity that drives loyalty and recognition.
Michelle offers expert guidance in both areas, offering services like personal brand development, corporate messaging strategy, and visual branding.
She also specializes in creating high-quality collateral, such as signage and trade show materials, ensuring every element aligns with her clients’ goals and effectively communicates their story.
An investment in your future success
Investing in branding is crucial for both corporations and individuals because it builds trust, distinguishes them from competitors, and creates a lasting, memorable identity that drives growth and opportunities.
Michelle’s Approach
Branding & Design
Michelle offers a range of branding services tailored to meet your needs, whether you’re an individual or a corporation.
Her core offerings include logo design, brand identity development, and visual storytelling to create a cohesive and impactful look across all platforms.
She provides consulting on brand strategy to help clarify your mission, values, and positioning in the market. Whether you’re building a brand from scratch or refreshing an existing one, Michelle delivers personalized solutions that ensure your brand stands out and resonates with your audience.
Emphasis on Research & Data-Driven Strategy
As part of her branding services, Michelle Kocin also specializes in competitive research to give your brand a strategic edge.
By analyzing your competitors’ strengths, weaknesses, and market positioning, she identifies opportunities to differentiate your brand and highlight its unique value.
This research helps you understand industry trends, audience expectations, and gaps in the market, ensuring your brand not only stands out but also appeals to your target audience effectively.
With this insight, Michelle crafts a branding strategy that positions you ahead of the competition and sets a solid foundation for long-term success.
Corporate Branding
At Sylogist, Michelle tackled the challenge of unifying a group of disparate products by developing a comprehensive visual identity, including corporate and product logos, templates, and a strategic go-to-market plan. Her work at both organizations not only elevated their brand aesthetics but also strengthened their market positioning, driving clarity, consistency, and engagement with key audiences.
Sylogist Branding Case Study
Recognizing the need for a cohesive brand image, Sylogist enlisted Michelle Kocin to lead a comprehensive rebranding initiative.
This initiative was executed in two phases: a 2022 brand refresh to address immediate inconsistencies and a full-scale rebrand in 2023 aimed at aligning the brand with strategic market segments.Keep reading…
View more samples of Michelle's work
Defining a new color palette at FrontStream
Michelle defined a new color palette to ensure cohesion between the in-product colors and marketing colors and updated the palette to meet minimum accessibility standards.
Corporate logo design work
As part of her role with Sylogist, Michelle transformed a collection of disparate products into a unified and compelling brand.
She developed a comprehensive visual identity that brought cohesion across the company’s offerings, including designing corporate and product logos, creating templates for consistent communication, and ensuring visual harmony.
Beyond the visuals, Michelle crafted a strategic go-to-market plan to successfully implement the new brand identity, aligning internal teams and external messaging to strengthen Sylogist’s market presence.
Her work not only elevated the company’s professional image but also positioned Sylogist for greater brand recognition and growth in its industry.
Personal Branding
In addition to her corporate work, Michelle Kocin has developed her own personal branding, showcasing her expertise through a thoughtfully designed visual identity that reflects her style, professionalism, and creative approach.
